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Using Google Analytics with SharePoint

Posted by PANVEGA on March 14, 2009

One of my clients wants to use Google Analytics (GA) for their SharePoint (MOSS 2007) intranet. GA is a web analytics package provided free by Google.  You sign up plug some JavaScript into your site (provided to you during the sign up process).

Thanks to the way SharePoint 2007 uses master pages, it’s a breeze to hook it up.  I’m using GA for multiple sites, some are SharePoint 2007 WCM sites and some are not.  As you know, SharePoint already has some built in usage analysis capabilities and they are pretty good.  GA extends these capibilities and provides a more common interface and set of tools for slicing your web site usage data.

There’s some good information out there about how to set this up, but I wanted to clarify a few points in the hope of saving others some time.

The basic steps are:

  1. Obtain the Fully Qualified Domain Name (FQDN) for your MOSS site.
  2. Create your Google Analytics account (see detail below). FYI, You don’t need to pass any authentication in order to track hits to your site.
  3. Add the GA tracking code to your site’s master page within the HTML Body tags, which will allow you to analyze all the sub-pages, not just the home page.
  4. If you doo not have the right permissions to change the masterpage just add a WebEditor Webpart into your ASPX page and copy the JS code into it. Make the Webpart invisiblefor users by setting the Crometype to none Read the rest of this entry »

Posted in Infrastructure, JavaScript, MOSS | Tagged: , , , , | 1 Comment »